VF Digital Business Analyst (Digital Lab)

VF Corporation

Alameda, California

This position is responsible for compiling and analyzing all of the digital metrics for VF’s Direct to Consumer business. This position will gain insights from analyzing the analytics and generate a point of view on best practice recommendations as well as be able to communicate and share-out to brand leaders and senior management. This position is also responsible for maintaining brand digital playbooks with responsibilities relating to all internal analytics reporting (both reporting format and Key Performance Indicators (KPI’s).

Key Responsibilities:

  • Responsible for helping define and maintain core competencies and best practices surrounding digital/web analytics.

  • Define and implement processes, research, best practices, and presentation of metrics and findings.

  • Establish strong working relationships with VF Brands across business, IT, and brand stakeholders.

  • Gain an in-depth understanding core insights from the data to suggest, create and execute multivariate or a/b tests that drive fundamental improvements to the digital experience.

  • Assist in ROI for social media, Omni-Channel retail and mobile – as well as helping define the total reach of digital.

  • Perform web traffic analysis and present information. Create ad-hoc reports for key stakeholders. Participate in and facilitate creation of recommendations or opportunities based on metrics and trends reports.

  • Collaborate with external partners to assist with best practice data collection and reporting.


  • BA/BS Degree
  • Minimum 5 years’ experience

  • Strong knowledge of digital landscape and ecosystems

  • Expertise in analytics tools; Coremetrics & Google Analytics. Strong knowledge of Monetate or similar tools.

  • Highly self-motivated and self-sufficient.

  • Creative and out-of-the-box thinker.

  • Deep understanding of digital technologies and the intersection of social, mobile, tablets and commerce.

  • Time spent: 60% internal VF digital team, 5% outside (vendors, seminars, and conferences), 35% with VF brands formally and informally

Physical Requirements:

  • Operate office equipment and technology (i.e., computers, phones, fax, copier, etc.)

  • Bend, lift, open, and move product up to 50 pounds as needed

  • Position is located in Alameda, California

  • Some travel may be required – up to 5%

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.





Position Type:

Full Time

Remote ok?



over 1 year ago

VF Corporation