Work for The North Face

The North Face: Email Marketing Coordinator (Promotional Campaigns)

The North Face

Alameda, California

The Email Brand Marketing Coordinator – Promotional Campaigns for is a member of The North Face Digital Marketing team. He or she is responsible for helping coordinate the day-to-day operations of the email marketing program around our promotional product, shopping and brand campaigns, including project managing email campaign development and other ad hoc email projects. 

KEY RESPONSIBILITIES

  • Coordinate with internal groups to manage email requests, email calendar and draft creative briefs.
  • Very strong project management skills. Able to track and manage multiple workflows using project management tool and internal email calendar.
  • Ensure all elements of the email are proofed and correct: spelling, grammar, accurate content, correct links, and other best-practice elements are included. Proof using various email clients. Deploy emails on schedule.
  • Deliver appropriate audience for email sends (geographic, demographic, customer history, etc). Work with CRM Manager to ensure accurate information is shared between the CRM system and email systems.
  • Analyze email engagement metrics – including delivery rate, opens, clicks and revenue – to support marketing goals for traffic and sales and make recommendations for future campaigns.
  • Conduct ongoing reviews of other online retailers' email campaigns. Make recommendations for changes/improvements to Email team based on findings.
  • Remain up-to-date with new email tool functionality and determine if there are ways we could use that new functionality.
  • When needed, act as project manager on automated and transactional email campaigns/enhancements

Requirements:

  • 1 – 3 years of experience in email marketing, direct marketing, or related field.
  • BA/BS degree or equivalent experience.
  • Strong attention to detail and ability to manage multiple deadlines.
  • Strong excel skills; knowledge of HTML, CSS and preparing images for email in Photoshop are a plus.
  • Experience with Oracle/Responsys ESP is a strong plus.
  • Experience with Project Management tools is a plus.
  • Familiarity with principals of email marketing and email metrics.

Apply Now

Industry:

Outdoors

Category:

Marketing

Position Type:

Full Time

Remote ok?

No

Added:

23 days ago

The North Face

www.thenorthface.com

Built on innovation, The North Face® brand offers unrivaled, technically advanced outdoor products designed for everyone from the most accomplished climbers, mountaineers, snowsport athletes and endurance athletes to novice explorers in search of adventure.