Work for The North Face

The North Face: Email Marketing Coordinator (Automated Programs)

The North Face

Alameda, California

The Email Marketing Coordinator- Automated Programs is a member of The North Face Digital Marketing team. He or she is responsible for helping coordinate the day-to-day operations of the email marketing program around our automated and transactional campaigns, including project managing email campaign development, set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.

KEY RESPONSIBILITIES

  • You are a data-driven marketer responsible for execution and reporting of the automated and transactional campaigns for The North Face. You walk the line between being a creative thinker with your pulse on the expectations of consumer facing digital communications and a process minded, detail-oriented digital operations geek.
  • Coordinate requirements with ESP for successful automated and transactional campaigns.
  • Very strong project management skills. Able to track and manage multiple workflows using project management tools.
  • Ensure all elements of the email are proofed and correct: spelling, grammar, accurate content, correct links, and other best-practice elements are included. Proof using various email clients.
  • Work with CRM Manager to ensure accurate information is shared between the CRM system and email systems.
  • Experience in using data sets to create segments that power marketing programs is a plus
  • Analyze email engagement metrics – including delivery rate, opens, clicks and revenue – to support marketing goals for traffic and sales and make recommendations for future campaigns.
  • Conduct ongoing reviews of other online retailers' email campaigns. Make recommendations for changes/improvements to Email team based on findings.
  • Remain up-to-date with new email tool functionality and determine if there are ways we could use that new functionality.
  • Act as project manager on other ad hoc email campaigns/enhancements.

Requirements:

  • 2+ years of hands-on email marketing coordination experience and knowledge of email metrics.
  • 1- 2+ years of hands-on experience in a major ESP and experience building automated campaigns with Responsys or alternative ESPs.
  • BA/BS degree or equivalent experience.
  • Ability to dive in and find answers to questions that may not yet be documented.
  • A/B testing experience.
  • Strong attention to detail and ability to manage multiple deadlines.
  • Strong excel skills; knowledge of HTML, CSS and preparing images for email in Photoshop are a plus.
  • Experience with Project Management tools is a plus.

Apply Now

Industry:

Outdoors

Category:

Marketing

Position Type:

Full Time

Remote ok?

No

Added:

3 months ago

The North Face

www.thenorthface.com

Built on innovation, The North Face® brand offers unrivaled, technically advanced outdoor products designed for everyone from the most accomplished climbers, mountaineers, snowsport athletes and endurance athletes to novice explorers in search of adventure.