The North Face: eCommerce Asset Coordinator

The North Face

Alameda, California

The North Face is the premier supplier of authentic, innovative and technologically advanced exploration apparel, footwear, equipment and accessories. offers a vast catalog of products and dually serves as the platform for product research supplemented by our assets, from styling down to alt views – these details matter to the consumer and visual representation has a direct correlation to sales.

The eCommerce Asset Coordinator will be tasked with coordinating all product photography/video assets and contribute to bridging the gap between a digital and in-store experience. This position supports the Sr. Asset Coordinator and will work closely with Digital Content Team and cross-functional teams within the company as well as wholesale accounts.


Production: 50%

  • Plan, manage, and track high volume assets throughout the production process with external vendors and facilitate timely delivery to site and DAM.
  • Compile line list references and collaborate with product and merchandising on construction of seasonal shotlist.
  • Ensure assets are being styled and produced to the highest standards during proofing process.
  • Manage samples for in-season photography, SMUs, on location shoots and arrange for organization and transportation to studio(s)/producer.
  • Liaise regularly with internal Photo/Video team to align and communicate on quality control, seasonal priorities, on-location needs, internal studio leverage, and brand standards.
  • Support Sr. Asset Coordinator with Elevated On-model casting, planning and organization.

Client Services: 30%

  • Collaborate with Sales, Account Marketing, Product, Merchandising and Marketing on the coordination of production timelines and efficiency in processes.
  • Distribute daily status to keep internal and external clients informed of the asset delivery progress.
  • Deliver assets to external and internal clients via DAM upon request.
  • Be the subject matter expert for Workfront DAM, Scene7, ProofHQ and SBXView.

Quality Assurance: 20%

  • Oversee the organization and maintenance of all product photography/video published on site including image sets, tagging, sequencing and alt views.
  • Investigate and retouch/correct any image discrepancies brought on by customer reviews/complaints.


  • BA/BS degree in related field or equivalent years of education and experience.
  • Experience in a relevant role: digital asset coordinator, assistant photo editor, assistant producer, image archivist, assistant art buyer or (agency) client service representative.
  • 1-3 years of experience in creative project planning.
  • 1-3 years of experience in light post production/retouching.
  • Experience in vendor/client communication is preferred.
  • Must have exceptional organization skills, verbal and written communication skills, time management, interpersonal skills, and ability to remain calm under pressure.
  • Takes initiative & brings impeccable follow-up skills.
  • Studio experience is a plus.
  • Great eye for detail and ability to accurately weigh significance for reshoots.
  • Working knowledge of excel, photoshop and google docs required.
  • Some knowledge on DAM tools and/or publishing tools are a plus.
  • Ability to lift 25 lbs.
  • Travel required: 5%





Position Type:

Full Time

Remote ok?



4 months ago

The North Face

Built on innovation, The North Face® brand offers unrivaled, technically advanced outdoor products designed for everyone from the most accomplished climbers, mountaineers, snowsport athletes and endurance athletes to novice explorers in search of adventure.