Work for The North Face

The North Face: Digital Performance Marketing Manager

The North Face

Alameda, California

The North Face is hiring a Digital Performance Marketing Manager to drive strategy and execution of our paid search, SEO, display (mid and low funnel), and affiliate programs, with the goal of driving profitable growth from our eCommerce/Direct-to-Consumer business.  This person will have a passion for delivering relevant and personalized customer experiences, as well as leveraging digital attribution analytics to optimize our spend and execution across tactics.

KEY RESPONSIBILITIES

  • Manages the roadmap/strategy for SEO, paid search, display and affiliate programs by prioritizing growth opportunities to hit our revenue and brand goals.
  • Collaborates with internal partners and external vendors to optimize site content for SEO.
  • Act as a digital thought leader to help The North Face navigate the future of digital in customer journeys.
  • Optimizes our display remarketing and paid social programs, and launch mid funnel display.
  • Serves as a power user of our digital attribution solution to optimize the mix and effectiveness of our performance marketing ecosystem.
  • Manages affiliate agency to optimize the mix and effectiveness of our affiliate partners.
  • Collaborates with our CRM/CLM team to leverage targeted audiences within tactics.
  • Manages multiple agencies and one FT coordinator (to be hired).

Requirements:

  • 4-6 years experience in digital marketing for a retail or consumer brand.
  • BA/BS or equivalent experience.
  • Strong leadership to manage coordinator and multiple agencies.
  • Passion for creating compelling and personalized digital customer experiences.
  • Extremely organized and adept at setting priorities based on business goals.
  • Experience managing paid search, SEO, affiliate and display programs.
  • Experience with/interest in digital attribution.

Apply Now

Industry:

Outdoors

Category:

Marketing

Position Type:

Full Time

Remote ok?

No

Added:

3 months ago

The North Face

www.thenorthface.com

Built on innovation, The North Face® brand offers unrivaled, technically advanced outdoor products designed for everyone from the most accomplished climbers, mountaineers, snowsport athletes and endurance athletes to novice explorers in search of adventure.