Work for The North Face

Social Media Coordinator

The North Face

Alameda, California

The key responsibility of the Social Media Coordinator is to coordinate all TNF social media efforts across Facebook, YouTube, Twitter, Pinterest, Instagram, Snapchat, Vimeo, Google+, and other emerging media to deliver key brand messaging and content and to engage with our social communities. Leverage end-to-end creative, copy, and content across relevant sites to drive engagement, awareness, database growth, and traffic for Establish control-related standards and procedures.


  • Execute against The North Face social media strategy to maximize the Brand's reach and engage social communities across Facebook, YouTube, Twitter, Pinterest, Instagram, Snapchat, Vimeo, Google+, and other emerging media.

  • Gather existing creative content from brand team, sustainability team, sports marketing team, and other stakeholders to be leveraged in social media.

  • Identify new emerging media to extend TNF social media engagement efforts.

  • Create and maintain social media flow content calendar annually.

  • Moderate fan content submissions for TNF marketing, website, and in-store use.

  • Develop fan, athlete, and influencer content sourcing strategy.

  • Connect social media efforts to overall digital strategy.

  • Leverage social media to fuel CRM and mobile efforts.

  • Assist with messaging and program execution for TNF social influencers.

  • Optimize social listening keywords, topic groups, and reporting


Years of Related Professional Experience: 1-3 years of experience in digital marketing.

Educational/Position Requirements: BA/BS in Marketing, Digital Marketing, Communications, Design or related field or equivalent combination of education and years of experience.

Computer/Software Applications: Facebook, YouTube, Twitter, Pinterest, Instagram, Snapchat, Vimeo, Google+, and emerging media, CRM software knowledge


  • Working knowledge of digital media (search, email, affiliate, mobile, etc.).

  • Working knowledge of web development and strong project management skills.

  • Ability to lead cross functional digital marketing projects for on-time in-budget delivery.

  • Strong communications and negotiations skills.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.

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Social Media

Position Type:

Full Time

Remote ok?



about 1 year ago

The North Face

Built on innovation, The North Face® brand offers unrivaled, technically advanced outdoor products designed for everyone from the most accomplished climbers, mountaineers, snowsport athletes and endurance athletes to novice explorers in search of adventure.