Media Manager

The North Face

Alameda, California

As a part of The North Face brand team reporting to the Brand Director, this position is a responsible for managing the development and execution of season media plans in the US. They will find and engage consumers through a mix of digital, print, OOH, social, TV, experimental/emerging media in line with our brand, content and product campaigns.

Key Responsibilities

  • Responsible for day-to-day management of US media agency, ensuring agency meets business needs and established goals
  • Responsible for ongoing media optimization and analysis
  • Collaborate with brand team and marketing operations to deliver fully aligned integrated media campaigns, supporting business objectives
  • Develop strategic media briefs that align with brand, seasonal and creative goals
  • Monitor media marketplace and footwear/apparel industry/competitors to identify trends, testing opportunities and best practices
  • Monitor consumer media consumption habits and trends to drive effectiveness
  • Day to day budget management and tracking.Thorough understanding of brand and financial goals. Assist Finance with ad spend reporting and analysis.
  • Build and maintain relationships with media.
  • Manage content marketing media and paid social to drive engagement and promote virality of content stories
  • Partner with ecomm team to ensure best practice implementation of tagging, tracking and targeting to drive quality traffic
  • Partner with Performance Media manager to optimize media against SEO, SEM, retargeting, etc
  • Partner with CLM manager to optimize media buys against key target demographics and overall customer relationship management initiatives
  • Key liaison with VF media team including management of MROI and other corporate led initiatives.
  • Partner with VF Digital lab to incorporate innovation and emerging media and marketing technology trends into media activation


  • 5-7 years  buying and planning experience with all media outlets including TV, digital, print, out-of-home, social, content
  • Media agency experience a plus.
  • Retail/Wholesale experience
  • Marketing management and strategic experience
  • Quantitative and analytical skills
  • Budget management of +$20M media budget a must.





Position Type:

Full Time

Remote ok?



11 months ago

The North Face

Built on innovation, The North Face® brand offers unrivaled, technically advanced outdoor products designed for everyone from the most accomplished climbers, mountaineers, snowsport athletes and endurance athletes to novice explorers in search of adventure.