Work for The North Face

Media Manager

The North Face

Alameda, California

As a part of The North Face brand team reporting to the Brand Director, this position is responsible for managing the development and execution of seasonal media plans in the US. They will find and engage consumers through a mix of digital, print, OOH, social, TV, experimental/emerging media in line with our brand, content and product campaigns.

KEY RESPONSIBILITIES

  • Responsible for day-to-day management of US media agency, ensuring agency meets business needs and established goals
  • Responsible for ongoing media optimization and analysis

  • Collaborate with brand team and marketing operations to deliver fully aligned integrated media campaigns, supporting business objectives

  • Develop strategic media briefs that align with brand, seasonal and creative goals

  • Monitor media marketplace and footwear/apparel industry/competitors to identify trends, testing opportunities and best practices

  • Monitor consumer media consumption habits and trends to drive effectiveness

  • Day to day budget management and tracking. Thorough understanding of brand and financial goals. Assist Finance with ad spend reporting and analysis.

  • Build and maintain relationships with media.

  • Manage content marketing media and paid social to drive engagement and promote virality of content stories

  • Partner with ecomm team to ensure best practice implementation of tagging, tracking and targeting to drive quality traffic

  • Partner with Performance Media manager to optimize media against SEO, SEM, retargeting, etc.

  • Partner with CLM manager to optimize media buys against key target demographics and overall customer relationship management initiatives

  • Key liaison with VF media team including management of MROI and other corporate led initiatives.

  • Partner with VF Digital lab to incorporate innovation and emerging media and marketing technology trends into media activation.

Requirements:

Years of Related Professional Experience: 

5-7+ years buying and planning experience with all media outlets including TV, digital, print, out-of-home, social, content


Educational/Position Requirements: 

BA/BS degree or equivalent preferred


Skills:

  • Media agency experience a plus.

  • Retail/Wholesale experience

  • Marketing management and strategic experience

  • Quantitative and analytical skills

  • Management of +$20M media budget a must


VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.

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Industry:

Outdoors

Category:

Marketing

Position Type:

Full Time

Remote ok?

No

Added:

6 months ago

The North Face

Built on innovation, The North Face® brand offers unrivaled, technically advanced outdoor products designed for everyone from the most accomplished climbers, mountaineers, snowsport athletes and endurance athletes to novice explorers in search of adventure.