Work for The North Face
The North Face
As a part of The North Face brand team reporting to the Brand Director, this position is responsible for managing the development and execution of seasonal media plans in the US. They will find and engage consumers through a mix of digital, print, OOH, social, TV, experimental/emerging media in line with our brand, content and product campaigns.
- Responsible for day-to-day management of US media agency, ensuring agency meets business needs and established goals
Responsible for ongoing media optimization and analysis
Collaborate with brand team and marketing operations to deliver fully aligned integrated media campaigns, supporting business objectives
Develop strategic media briefs that align with brand, seasonal and creative goals
Monitor media marketplace and footwear/apparel industry/competitors to identify trends, testing opportunities and best practices
Monitor consumer media consumption habits and trends to drive effectiveness
Day to day budget management and tracking. Thorough understanding of brand and financial goals. Assist Finance with ad spend reporting and analysis.
Build and maintain relationships with media.
Manage content marketing media and paid social to drive engagement and promote virality of content stories
Partner with ecomm team to ensure best practice implementation of tagging, tracking and targeting to drive quality traffic
Partner with Performance Media manager to optimize media against SEO, SEM, retargeting, etc.
Partner with CLM manager to optimize media buys against key target demographics and overall customer relationship management initiatives
Key liaison with VF media team including management of MROI and other corporate led initiatives.
- Partner with VF Digital lab to incorporate innovation and emerging media and marketing technology trends into media activation.
Years of Related Professional Experience:
5-7+ years buying and planning experience with all media outlets including TV, digital, print, out-of-home, social, content
BA/BS degree or equivalent preferred
Media agency experience a plus.
Marketing management and strategic experience
Quantitative and analytical skills
Management of +$20M media budget a must
VF Diversity Vision Statement
VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.
8 months ago