Brand Marketing Coordinator (Mountain Athletics- Culture, Urban Exploration)

The North Face

Alameda, California

Reporting to the Brand Territory Manager, the Brand Marketing Coordinator is responsible for contributing to and supporting The North Face Brand marketing programs from go-to-market planning to execution.


  • Work closely with the Brand Management team to coordinate GTM seasonal project implementation. Assist in the development of comprehensive marketing strategy (including brief development), manage the schedule for seasonal creative development and work with external agencies or internal creative teams to execute projects on time.

  • Partner with Marketing Operations on management of all calendars and timelines for all brand marketing initiatives. Assist in the briefing and communication of asset development calendar with Global Brand teams and regional cross-functional teams.

  • Acts as go-to cross-functional resource within respected territory to ensure category vision execution and product marketing execution across all consumer touchpoints (i.e. digital, social, in-store, etc.)

  • Manages communication between 3rd party technology partnerships (i.e. Primaloft, Gore) and the brand to deliver optimized, integrated campaign and execution.

  • Manage marketed technology and product naming and trademark search and clearance process with naming agency, internal teams and legal. Includes brief writing and kick-off.

  • Other general responsibilities include: timelines, sample ordering and processing, and administrative tasks.


Years of Related Professional Experience: 3+ years of experience in Brand Management/Marketing preferred.

Educational/Position Requirements: Bachelor’s degree or equivalent education and years of experience.

Computer/Software Applications: Extensive experience with Microsoft Office suite of applications.


  • Highly motivated and creative self-starter with strong project management skills and the ability to work independently.

  • Strong writing skills.

  • Consumer brand, retail or Outdoor Industry experience a must.

  • Astute multitasking and organizational skills required to excel in extremely fast-paced environment with tight timelines.

  • Excellent communication, organizational, and interpersonal skills.

  • Superior attention to detail.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.





Position Type:

Full Time

Remote ok?



over 1 year ago

The North Face

Built on innovation, The North Face® brand offers unrivaled, technically advanced outdoor products designed for everyone from the most accomplished climbers, mountaineers, snowsport athletes and endurance athletes to novice explorers in search of adventure.