North Amercia Wholesale Digital Marketing Manager


Steamboat Spring, Colorado

The Smartwool (SWL) NA Wholesale Digital Marketing Manager works in partnership with SWL channel Managers to design, execute, and oversee all digital elements of GTM programs outlined in the NA Wholesale Marketing Strategy plans. Establishes control-related standards procedures.


1. Create specific digital plans/strategies for select retail accounts that compliment overall channel marketing strategy

2. Develop and promote timely Smartwool (SWL)  creative and content for retailer portals

3. Use social media monitoring tools to report on metrics while continually finding ways to improve engagement/conversion through testing and new initiatives

4. Continual analysis/reporting of results to hone efforts based on which actions yield the greatest awareness, engagement, and ROI

5. Be the expert on current and upcoming social and digital channels and use the knowledge to help accounts increase SWL sell through

6. Partner with SWL Community Brand Manager and eCommerce Manager against GTM calendar, coordinating campaigns and product-focused messaging

7. Partner with SWL Community Brand Manager to leverage the SWL community into conversion through our retail/partner eCommerce sites

8. Partner with retailers proactively on SEM, SEO, and metadata strategies as they relate to SWL

9. Support SWL online policies in concert with other team members. Manage, update, and suggest enhancements to dealer locator on

10. Partner with all stakeholders to coordinate yearly GTM digital retail activation calendar for specific / key vendors


  • Bachelors degree in relevant field preferred (Communications, Marketing, Journalism, Design)
  • 5+ years experience leading digital marketing and social initiatives to create consumer engagement and demand
  • Expert level skill and strategic ability around the digital and social media landscape
  • Previous Outdoor Industry digital marketing experience and/or retail account experience
  • Demonstrated understanding of the seasonal go-to-market (GTM) process for a major soft goods/hard goods manufacture
  • Proficient in MS Office (Outlook, EXCEL, Word, PowerPoint
  • Previous CMS and basic HTML experience
  • Proficiency in digital photography / video editing, Photoshop, and Adobe CS, a plus
  • Excellent Communications skills, verbal and written
  • Must be detail - oriented and organized
  • Understanding of endemic/network digital media and email marketing tactics
  • Knowledge of legal protocol around social contents and ability to partner with company legal team on such details
  • Deadline and budget-oriented
  • Ability and willingness to travel 20% of the time





Position Type:

Full Time

Remote ok?



11 months ago


SmartWool introduced Merino to the world as a natural, 100% renewable performance fiber that enables our fans to do more of what they love. Go Far. Feel Good.